Overview
Introduction: YieldReport is an independent online news portal in Australia, dedicated exclusively to the fixed income and yield securities market. It offers free access to its website and regular email updates upon registration.
Purpose and Content: YieldReport addresses the gap in public knowledge about the fixed income market, a crucial but often overlooked segment in Australia. It provides in-depth information on the workings, products, and trends of the fixed income markets. The content includes unbiased opinions from editorial staff and contributors, free from external commercial influences.
YieldReport's weekly reports cover various areas:
Comparison of top cash account rates and insights into wholesale market movements.
Data on over 470 term deposits without any commission or fee for providing this information.
Information on government and corporate bond yields, market news, and pricing of new debt issues.
Comparisons and pricing updates on hybrid issues.
Analysis of managed funds: Aussie/international bonds, diverse income, cash, mortgages, ETFs.
Target Audience:
Target Audience for YieldReport |
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Self-directed investors |
SMSFs |
Financial planners |
Advisers |
Accountants |
Board members |
Corporate treasurers |
Super funds |
Not-for-profits |
Councils |
Statutory bodies |
Sovereign wealth fund |
Central banks |
Local fund managers |
International fund managers |
Importance of Independence
Independence is crucial for YieldReport as it ensures unbiased analysis and price comparisons in a market where fixed interest securities are not publicly traded, pricing is opaque, and fees are often included in quoted prices. This level of transparency and independent analysis helps level the playing field for investors against market dealers.
Invitation for Feedback
YieldReport encourages user feedback to improve their services and meet the needs of their audience effectively.